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Partnerships: What am I doing here?

Ramona Fuchs is Head of Strategic Partnerships and a vital part of the leadership team at esynergy. Before arriving at esynergy in 2020, Ramona worked in partnership and relationship building roles at Cloudreach, Hitachi Consulting, and McDonald Butler Associates. Ramona has written about her nine years in the technology partnerships space, her exciting career journey, and the lessons she has learned along the way.

Creating a mutually beneficial relationship to make a real difference

For over nine years now, I have been working in the technology partnership space. It’s been an exciting career journey and I want to share what I’ve learnt with you.


A few years ago, I faced a career choice crisis or the dreaded CCC! This raised many questions:

‘What am I doing in Partnerships?’

‘How can I know what ‘mutually beneficial’ really means?’

‘Partnership feels as an overlay to sales − and I create success for others.’

‘I’m touching pretty much every part of mine and the partners’ business; I feel like the chief cat herder!’

After some soul-searching, talking to peers and more seasoned partner manager friends – over the obligatory ‘strategic glass of wine or cup of tea’− I turned 360 and am super excited about my career in strategic partnerships…