Unlocking the potential

GenAI refers to a subset of artificial intelligence (AI) technology that is capable of generating new content, such as text, images, audio, and other data types, by learning from a vast amount of existing data.

It is a dynamic intelligence that synthesizes vast digital reservoirs of human knowledge to meet specific requests by generating innovative new content.

GenAI is able to generate this content dynamically in accordance with relevant preferences for tone or, style for instance, incorporating the intention and circumstances of the user to deliver superior and highly context-aware results. 

Much of its power lies in the fact that these systems are based on large language models (LLMs). This means that users can engage with them using natural language requests, just like they’re talking to another human, making them incredibly accessible.

The genie was truly let out of the bottle in November 2022 with the introduction of ChatGPT by OpenAI. Since then, many new GenAI platforms have broken through into the mainstream and are democratizing and liberating the power of AI for day-to-day business activities and processes.